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Zee Group caters to broadcasting, DTH and cable. Take for example the comparison with Zee Group. Poor content churn leads to disinterested viewers and drop in massive revenue. The Indian Postal Department had to set up a different category of postcards for quiz contestants. It once received the highest ever documented response of 1.4 million letters a week. Siddharth Kak and Renuka Shahane would pick random postcards and read out answers to questions.
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Surabhi is registered in the Limca Book of Records as India’s longest-running cultural seriesĪnd who can forget the room full of postcards. L Subramaniam, to being sponsored by Amul (becoming Amul Surabhi), the show was a pioneer in televised content formats. This show took you into another world – A world called India. 60% being spent on global public service broadcasters.Īs a 90s kid, did you find better content than Surabhi? That is an abysmal number compared to the approx. Prasar Bharti, which is India’s Public Service Broadcaster only invests close to 15% of its expenditure each year on Doordarshan’s content.
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Dedicated fans living in rural strongholds have migrated to free DTH or cable TV.Īs per a statistic by Business Standard, nearly 10 million homes in India get only Doordarshan programmes. So, what led to DD’s popularity tanking? The first reason that leads to its slow demise is – Content.ĭoordarshan’s programmes are outdated. But, compared to the two, this Basu Chatterjee masterpiece wins hands down. I did enjoy Dibakar Bannerjee’s Detective Byomkesh Bakshi, which I felt was written well. Crisp writing (based on Sharadindu Bandyopadhyay ’s novels) and brilliant support from its supporting cast make this worthy of a binge. DD’s announcement of re-telecasting old shows during this lockdown has Byomkesh Bakshi on the list as well.īB isn’t a detective but rather a ‘Satyanweshi’ – “Satya ki khoj karne wala”. The combo of Rajit Kapur and K.K Raina reminds me of the Sherlock-Watson duo. Around 2 years I binged watched all 32 episodes on DD’s YouTube channel (Yes! They are on YouTube). I was too young to grasp the sheer awesomeness of this show.
Let’s take a breather and look my next favourite DD1 show – Byomkesh Bakshi This number has slowly crept to nearly Rs. All this came as subsidy from taxpayers’ pockets. Its sports content came from private broadcasters. This was because it was mandatory for Doordarshan channels to be relayed through DTH and cable connection.
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While everybody moved on from a big-ass dish TV on their terrace to a circular pin, DD1 still had faith in its content.īy 2012, Doordarshan reached India’s 153 million homes. I think Malgudi Days is the perfect remedy for these lock down times. No responsibilities, just enjoying life and living each as it comes. Sometimes I wish I could go back to those days and live carefree, just like Swami and his friends. Swami and Friends obviously stands out to me.ĭo any of you remember the episode of a pesky road roller? Beautiful. Narayan ’s genius turned into a magical ‘pitara’. That title track is running in my head as I type this. This brings me to my most favourite Doordarshan show ever – Malgudi Days. Switch from one piece of content to another. I had the power of a remote at my fingertips. English Premier League, Cartoon Network, Star Plus, ZeeCinema, Sony Entertainment, ZeeTV, the list goes on. The fall of DoordarshanĬable television was the next-level entertainment medium at the start of the millennium. I will also share some of my favourite Doordarshan shows that hold dear memories to me. Will it work? Can DD re-capture the attention of an audience that has far too many choices for entertainment? What can we learn from the rise and fall of this telecommunication giant? Let’s look at Doordarshan’s journey since the start of the millennium, to its recent announcement of re-telecasting its iconic shows. I now use Doordarshan just to check if my TataSky connection is active or not. But, why did DD1 slowly slip out of my brain’s memory hard disk? Did CableTV have something to do with it? Did the quality of content dip?Īs a millennial, I got immersed in my apps, YouTube, and Netflix.
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